Content and media expertise for the A.I age
Gemma White is a writer, editor, moderator, columnist and television commentator with over 20 years’ experience in the ever-changing UAE media landscape.
She has edited globally renowned titles, advised international brands on media strategy and makes frequent television appearances commenting on global news and cultural current affairs.
As a media strategist, her insights into the modern communications industry can give companies, agencies and individuals the edge in today’s competitive market.
Copywriter
I have consulted with and crafted engaging editorial, commercial and corporate copy for globally renowned brands including Tiffany & Co., Swarovski, VW, Uptown Dubai and Ritz-Carlton.
Television Commentator
My work has been featured in an array of well-known titles, from broadsheets and luxury magazines, including The National newspaper, Vogue Arabia, Grazia, Harper’s Bazaar Arabia, The Sun, Gulf News, Khaleej Times, Sorbet, Now, Madame Arabia and Villa88. My areas of expertise include lifestyle (travel, health, parenting, home and wellness), as well as entertainment and pop culture.
Journalist
As a frequent commentator for Al Arabiya English channel’s W News Extra, I appear weekly on live television to discuss global news and current affairs.
Media Strategist
With a vast array of experience holding senior editorial positions in the UAE media, my extensive knowledge of editorial processes, AI implementation, digital strategy and the commercial-media dynamic allows me to offer unparalleled insights into the modern communications industry.
Editor
Having held senior editorial positions at several UAE media companies, I have extensive experience in editing and subbing all types of copy. In my fractional capacity as commissioning editor for quarterly luxury and lifestyle title Sorbet, I engage writers around the world to produce features across an array of subjects, while managing and supporting their processes from brief to publication.
