Creative, ghost, copy… whichever writing you’re looking for, I will work within your style guide, word count and budget to convey your core message via sparkling, engaging content. Perhaps you’re an individual or company who needs your website and literature to be written. Maybe you’re a PR agency who needs a professional writer to fulfil a client’s brief, or you’re an editor in need of news and feature ideas to be turned into original copy. Whatever your needs, I am highly experienced in producing original content, polishing existing copy, or personalising AI content to give it a human touch.

Using the many social and editorial skills I have developed, both as an experienced editor and through my weekly appearances on live television for Al Arabiya English channel’s W News Extra, I would be delighted to host your company event, moderate your panel or conduct live interviews. Whether engaging in light-hearted chat onstage, introducing panellists and experts or moderating substantive topics for discussion, my focus is on balancing and conveying the message, keeping conversation flowing and steering the discourse to ensure a successful, engaging and lively debate.

Having spent my career editing globally-renowned titles and writing for well-respected publications and corporations, I am excellently positioned to consult and advise on all levels of media strategy in the Emirates and beyond. I have held senior positions at some of the UAE’s biggest publishing and media companies, and been instrumental in developing editorial, digital and commercial policies. Additionally, I have overseen effective and successful processes that engage readers, clients and stakeholders, offering invaluable insights from an insider’s perspective.